Overview
SynergyXConsulting is a strategy and transformation consultancy focused on driving growth, clarity, and execution for modern enterprises. The brand identity needed to reflect strategic direction, forward movement, and the idea of guiding organizations toward measurable impact.
Design Challenge
The challenge was to build a logo that visually communicates progress and synergy while keeping a minimal, executive, and professional aesthetic. It had to be strong enough for corporate environments yet distinctive in the consulting and transformation space.
Design Solution
Upward Arrow in the “X”
The core concept centers on transforming the letter “X” into an upward arrow.
This symbolizes:
Progress
Growth
Direction
Strategic momentum
Impact
The final identity communicates clarity, progress, and transformation in a simple, memorable form.
